Authenticity of Blogging

Posted in lifestyle, Personal
on March 21, 2016

A fellow blogger that I follow, Holly Sutton of A Branch of Holly, recently tweeted something that resonated with me. To shorten her 140 characters even more- Where did the authenticity of blogging go?

Holly Sutton A Branch of Holly Authenticity Tweet

Recently we stopped sharing personal posts & instead started sharing things we thought we should blog about. I want to change that. Do you?

The reason I think this is so important, is because lately I have sort of strayed from my blogging path. I have been working with a lot of brands lately- Crane & Canopy, Warby Parker, Casetify, and I have sort of been dedicating my blog to sponsored posts rather than content that comes from my heart. While I do love working with brands, I feel as if I am doing this because that is the type of content I think people want to read. In my mind it’s sort of like “Who cares about what I have to sayΒ when they could be learning about cool new products or getting a discount?” But, then I realized that I didn’t start doing sponsored posts until recently. So anyone who was reading my blog was actually here for my blog, my content, my words. Some of those authentic posts have received more views than the sponsored posts, even though with the sponsored posts I am still sharing my thoughts, just in a different way.

I think that a lot of bloggers may feel the same way that I do. If we love blogging enough we should be able to make a career off of it or at least monetize it a little bit. Though making money is important for anyone no matter what you’re doing, is that the real reason we started blogging? Maybe it is and if that’s the case then you do you. For me, I love writing, connecting with people, and sharing things that I love in hopes that I can inspire others. The connections that I have made through blogging are more important to me than the income blogging has the potential to create.

I think Holly hit the nail on the head with her tweet, and I really do hope to change this and that other bloggers will join me. I hope that as bloggers we can change the way that this is going. We don’t all need to be making millions on our posts- though I’m sure we wouldn’t hate it if we did. I love being an influencer in the blogging and marketing world, however, that’s not why I originally started blogging and I think I need to get back to the reasons why I did.

I will definitely continue to do sponsored posts and posts about brands that I love. I don’t want to lose sight of why I created this blog in the first place, so I will also be creating content that I find inspiring & interesting, and content that is original.

So, do you want to change this as much as Holly and I do?

Emily Riane

  • Such a good point! I think it’s easy to get caught up in trying to be successful that we forget to post about things that make us excited and happy. You can always tell when someone is genuinely passionate in their writing.
    Steph x.

    • Thank you! It’s very easy to get caught up in the success. We should try to focus more on what makes us happy and show that through our blog posts!

  • Holly

    Hi Emily! First of all, let me just say thank you for featuring my tweet and also how grateful I am that this has inspired you so much.

    Second, I am thrilled that it inspired you enough to write a blog post about it. But what I admire even more is the fact that you’ve been able to identify your authenticity on your own blog. The fact that you’re aware of what makes your blog yours and why your readers admire it too is a trait that any successful blogger should have! I really enjoyed reading this πŸ™‚

    • Thank you, and thank you for giving me such inspiration! I really appreciate your kind words about my writing and my blog. I’m so glad you enjoyed my post πŸ™‚

  • Lifestyle91

    LOVE this! I read Holly’s post a few days ago and think it’s just fantastic. I’m just getting started and amidst all the posts about how to drive traffic and make money on blogs, I find that posts like this one and some of Holly’s are the ones that really speak to me. I hope to have the courage and direction to do what you ladies are and stick to blogging what I want, whether it is what is most popular or profitable or not. Keep up the good work and I look forward to reading more!

    • Thank you so much! Those types of posts and guides that are trying to teach you something are the least authentic. Though they are definitely helpful, and great resources, you should always blog what you love and what you’re passionate about! Thanks for reading πŸ™‚

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