When I first wrestled with the idea of starting a blog, I decided to tell a couple people. I wanted to see what people’s initial reaction would be. While many were supportive, I also got the response, “Why? What would you even blog about?” For some reason, this has stuck with me for the past year and a half. Did this person think I’m a bad writer? Did they think no one would care what I had to say? I honestly still don’t know why they responded in that way but it continues to bother me to this day.
A fellow blogger that I follow, Holly Sutton of A Branch of Holly, recently tweeted something that resonated with me. To shorten her 140 characters even more- Where did the authenticity of blogging go?
Recently we stopped sharing personal posts & instead started sharing things we thought we should blog about. I want to change that. Do you?
The reason I think this is so important, is because lately I have sort of strayed from my blogging path. I have been working with a lot of brands lately- Crane & Canopy, Warby Parker, Casetify, and I have sort of been dedicating my blog to sponsored posts rather than content that comes from my heart. While I do love working with brands, I feel as if I am doing this because that is the type of content I think people want to read. In my mind it’s sort of like “Who cares about what I have to say when they could be learning about cool new products or getting a discount?” But, then I realized that I didn’t start doing sponsored posts until recently. So anyone who was reading my blog was actually here for my blog, my content, my words. Some of those authentic posts have received more views than the sponsored posts, even though with the sponsored posts I am still sharing my thoughts, just in a different way.